GLOBAL 2016: Health concerns shift from calories to ingredients
Health remains a prime consumer concern, but the nature of the concern is changing. In the past, the perceived health benefit came from low calories or low sugar content. More and more consumers want the health benefit to come from more natural ingredients. That change has implications regarding the kind of sweetener that is added, and consumers favor natural over artificial. The urgency varies by country or region and we’re seeing the concern not only among moms, but also teenagers.
Senior Vice President
The Futures Company Gemma.Francino@thefuturescompany.com