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GLOBAL 2016: Improved local brands level the playing field

There had been a big gap in many categories between foreign brands and local brands, but the gap has been closing for a long time. Local brands have genuinely improved across categories in product delivery and branding. Foreign brands have come down in price to become more accessible and local. It is a much more level playing field.
 

Stephen Drummond
Chairman
Y&R
Stephen.Drummond@yr.com