We’ve stopped what we are doing and creating your personalized BrandZ™ report, which will appear in your inbox soon.

GLOBAL 2016: Improved local brands level the playing field

There had been a big gap in many categories between foreign brands and local brands, but the gap has been closing for a long time. Local brands have genuinely improved across categories in product delivery and branding. Foreign brands have come down in price to become more accessible and local. It is a much more level playing field.

Stephen Drummond