GLOBAL 2016: Managing privacy concerns critical to brand health
Privacy is a significant challenge for technology brands that potentially threatens business health if they cannot manage the integrity discussion. I’m concerned about the analogy with consumer awareness and concern about environmental sustainability and ethical supply chains. Attitudes changed quickly. There may be a point when consumers have an epiphany that brands have their data and can combine and analyze it to a large degree, therefore, could know more about the consumer than consumer knows about themselves.