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GLOBAL 2016: Multinationals must confront new local brands

Made in India - is becoming a buzz word. Leading multinationals, brands especially in personal care and the food and beverage categories, are feeling threatened for the first time by local players. These smaller brands as well as some older Indian companies are planning to launch many product variants and also enter new categories over the next couple of years. Multinational FMCG brands need to take action to safeguard themselves.
 
Nimmi Mathen
Account Direct / Manager Creative Development Solutions - South Asia
Millward Brown
Nimmi.Mathen2@millwardbrown.com