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GLOBAL 2016: New payment apps with social media drive engagement

Through Africa, we’re seeing an effort to engage customers with a massive amount of innovation, especially with payment mechanisms and integration of social apps, such as WeChat, part of China’s Internet portal, Tencent. WeChat users, with a tap of their smart phone, can make payments through their banks, to friends, retailers, and other providers. The banks view this as an opportunity to connect with the enormous audience on WeChat.
 
Richard Mullins
Managing Director, Middle East and Africa
Acceleration
Richard@acceleration.biz