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GLOBAL 2016: Profit is only one of many concerns for milllennials

Allan Hyde
Senior Account Director
Millward Brown
Allan.Hyde@millwardbrown.com
In our series of studies we asked millennials to tell us how they define an organization that leads. It’s everything that begins with “P” – people, products, profits and purpose. Treatment of employees came out number one, followed by an organization’s impact on society (an obvious link to purpose) and creating innovative products and services. Then came financial success and having a well-defined and meaningful purpose that it is true to. Consistently around nine in ten of millennials have told us that the success of a business should be measured in terms of more than just its financial performance. They’re not naïve though and recognize money making as a vital component of business success.