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GLOBAL 2016: Small disruptor brands offer price or even premium differentiation

More small players are entering the market and intruding on the larger brands. In the insurance space, this is the first year we’ve seen that smaller brands, with much lower awareness, are growing in awareness and consideration, while the big guys are staying where they are, even as the smaller brands rise and infringe on their space with offers that compete on price or even fill a niche for more premium products.
 
Edward Chiaramonte
Director, Client Management
Millward Brown
Edward.Chiaramonte@millwardbrown.com