GLOBAL 2016: Take a B2C approach in marketing to B2B decision makers
Over 50 percent of technology decision makers are under age 40, which completely changes how you market and speak to the customer. That means everything that has applied to reaching millennials on the B2C side of the technology category now also applies on the B2B side. It does not work to only advertise in some esoteric technology B2B publication, or to put a banner on the publication’s website. Instead, you need to think about social media and relevant content because the millennial IT decision maker responds to a relationship and experience.