Company: Alphabet Inc.
Brand Value: $303,217 Million
Headquarters: Mountain View, CA
Year on Year Change: -3%
Year formed: 1998
Begun as a research project at Stanford University, Google entered the crowded search engine space in 1998 and quickly distinguished itself through its Page Rank algorithm, which displayed content based on its relative importance to users. From the outset, its official mission was “to organize the world's information and make it universally accessible and useful”. Today, Google is a dominant player in search, with most of its revenue coming from advertising. It also makes headlines for its innovative consumer products, like Pixel phones, Pixel Buds, Clips Camera, and Google Home. Google has also increased investment in cloud services and the e-commerce space, including an investment in Chinese online retailer JD.com and partnerships with Walmart on several initiatives.