We’ve stopped what we are doing and creating your personalized BrandZ™ report, which will appear in your inbox soon.

Grand Theft Auto

Grand Theft Auto

Company: Take-Two Interactive Software Inc

Brand value: US$1,137 million

Change since 2019: NEW ENTRY!

Category: Entertainment

Headquarter city: New York City

Year formed: 1993

Grand Theft Auto (GTA) is a series of action-adventure games that centres on motor vehicle theft. The series launched in 1997 and has been gradually updated and upgraded as technology has improved and gamers preferences have evolved. There have been seven standalone games and four expansion packs. Grand Theft Auto III, the third launch in the series, is considered a landmark title in the gaming world, as it brought the series to a three-dimensional setting and a more immersive experience. The series has been critically acclaimed and commercially successful, having shipped more than 280 million units with an estimated gross revenue of over $9 billion, making it the fourth-highest selling video game franchise of all time. It has been controversial, though, given its adult nature and violent content. In 2006, Grand Theft Auto was featured in a list of British design icons in the Great British Design Quest organised by the BBC and the Design Museum. In 2013, The Telegraph ranked Grand Theft Auto among Britain's most successful exports.

IF YOU LIKE THIS THEN YOU WILL LIKE THESE...