Parent Company: Great-West Lifeco Inc.
Brand Value: $1,186 million
Headquarter City: Winnipeg
Year Formed: 1891
Great-West Life is a soon-to-be defunct insurance brand, as its parent company has decided to combine it, Canada Life, and London Life under the Canada Life brand. The combined entity will consolidate 13 million customers in Canada, offering life insurance, health insurance, investment, retirement savings and reinsurance. The brand will also have a large presence in Europe. Look for it in next year’s report under its new name, likely with a larger financial contribution to its brand value and a higher ranking.