We’ve stopped what we are doing and creating your personalized BrandZ™ report, which will appear in your inbox soon.

Guerlain

Guerlain

Company: LVMH

Brand value: US$563 million

Category: Personal care

Headquarter city: Paris

Year founded: 1828

Guerlain has created more than 320 fragrances over nearly 200 years in business, making luxury perfumes for Napoléon III and Queen Victoria, as well as shoppers at its boutiques and in stores around the world. While fragrances are what the brand is best known for – Shalimar, Jicky, L'Heure Bleue, Vol de Nuit and Vetiver are among its most iconic creations – it also has a long heritage in cosmetics, particularly lipstick and powder. Its products come in sleek and often heavy gold cases that add to the luxury feel of the brand. One of its most successful makeup launches has been the Terracotta range; it is said that one Terracotta face powder is sold somewhere in the world every 20 seconds. Its leading fragrances are La Petite Robe Noire (little black dress), Imperial Orchid, and Mon Guerlain, a new fragrance endorsed by actor and campaigner Angelina Jolie. She describes the perfume as “My invisible tattoo, my fragrance, Mon Guerlain” and is donating her earnings from the campaign to charity. Guerlain products are available from 19,000 stores around the world, mostly operated by third-party retailers. Guerlain uses its own boutiques to provide a more in-depth experience; its first beauty institute opened on the Champs-Elysées in 1939, and the building has been decorated with input from celebrated artists over the years. The brand’s more recently opened House project in Paris now provides an immersive, highly personalized luxury experience that goes well beyond selling perfumes. There are plans to expand the number of these boutiques around the world; in 2017, Guerlain opened a boutique in Havana, at the same address where it operated until the Cuban revolution. The brand stayed in Guerlain family hands for five generations, before being sold to the LVMH group, which is listed on the Euronext Paris, in 1994.