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Company: Lloyds Banking Group

Brand value: US$701 million

Change since 2018: NEW ENTRY!

Headquarter city: Leeds

Category: Banks

Year formed: 1852

Halifax is a bank offering current and savings accounts, loans and investment products. It is also well known for its Halifax House Price Index, the UK's longest-running monthly house price series, with data covering the whole country going back to January 1983. The brand is positioned as “the friendly can-do people who make things happen for our customers”. Its tagline in communications is “Halifax Makes It Happen”. In 2019, Halifax has moved away from using famous film and TV characters in its advertising, presenting what it describes as a more modern and more relevant brand image focused on how it helps customers during life’s big moments. The “Make It Happen” campaign launched with a TV advertisement celebrating the excitement that comes with owning a home. The 70s music track Jungle Boogie is the backdrop to the ad. Halifax has previously worked with teenage YouTubers to promote the importance of starting to think about financial matters from a young age.