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HANSA PILSENER

HANSA PILSENER

Parent Company: Anheuser-Busch InBev SA/NV

Brand Value: $776 million

Headquarter City: Johannesburg

Year on Year Change: -26%

Industry: Beer

Year Formed: 1975

Hansa Pilsener is a well-recognized beer brand in South Africa. South African Breweries launched the brand in 1975 to “refresh the nation like never before.” Differentiating itself as a pilsner that is more refreshing with a lower alcohol content than other beers, the brand traditionally emphasized fun, friendship, and social bonds. It has produced many memorable taglines since its inception including, “The one that refreshes”, “Refreshingly different” and “Refresh your soul.”