We’ve stopped what we are doing and creating your personalized BrandZ™ report, which will appear in your inbox soon.



Company: AT&T Inc.

Brand Value: $7,073 Million

Headquarters: New York, NY

Year on Year Change: 5%

Category: Entertainment  

Year Formed: 1972

Home Box Office, or HBO, is the oldest and arguably most successful premium television company in the US. It primarily features theatrically released movies and its own original programming, which includes television shows, documentaries, made-for-cable movies, boxing matches, and more. HBO distinguishes itself primarily by the high quality and adventurousness of its content, including the uber-popular Game of Thrones, which has won 47 Primetime Emmy Awards. The network also offers seven additional channels, including HBO Latino; HBO Family; HBO Now, an online streaming service; and HBO Go, a video-on-demand service.