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Heineken

Heineken

Parent Company: Heineken N.V.

Brand value: US$11,619 Mil.

Headquarter City: Amsterdam

Industry: Beer

Year formed: 1864

From a single brewery in Amsterdam 150 years ago, Heineken has grown into the world’s most international brewer. Heineken is the number one brewer in Europe and the number two brewer in the world. It has over 85,000 employees and operates breweries, cider plants, and other production facilities in more than 70 countries. Led by the Heineken brand, the Heineken Group now has a portfolio of more than 300 international, regional, local, and specialty beverages. These include Birra Moretti, Red Stripe, and Tiger beers. Heineken’s instantly recognizable star logo dates back to 1884, and was adapted from the medieval sign for beer; the brand’s green colorway also helps the brand stand out in stores and restaurants. In 2020 the beverage industry faced significant decrease in the on-trade consumption, yet Heineken brand has demonstrated its resiliency. In the first half of 2020, Heineken still grew by double digits in 14 markets, and in Europe it performed well in the off-trade market. Heineken 0.0, which was first launched in 2017 as a response to the growing trend for lower-alcohol beverages, also continued its growth momentum across regions. In the last decade, Heineken has been working on its sustainability goal “Brewing a Better World.” Since July 2020, Heineken Beer has been brewed using 100 percent green energy for the Dutch market, and has a mission to become fully circular by 2030.

Responsibility index: 115