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Heineken

Heineken

Parent Company: Heineken N.V.

Brand value: $12,594 Mil.

Headquarter city: Amsterdam

Industry: Beer

Year formed: 1864

From a single brewery in Amsterdam 150 years ago, Heineken has grown into the world’s most international brewer. Heineken is the number one brewer in Europe and the number two brewer in the world. It has over 80,000 employees and operates breweries, cider plants, and other production facilities in more than 70 countries. In the last decade, Heineken has significantly increased its exposure to emerging markets like China. Led by the Heineken brand, the Group now has a portfolio of more than 300 international, regional, local, and specialty beverages. Heineken Group’s premium beer and cider brands include Birra Moretti, Red Stripe and Tiger beers. Heineken’s instantly recognizable star logo dates back to 1884 and was adapted from the medieval sign for beer; the brand’s green colorway also helps the brand stand out in stores and restaurants. In September 2019, Heineken launched a new campaign in the Netherlands focusing on Dutch ingenuity, pragmatism, and a healthy dose of self-mockery. To reinforce this idea the famous slogan "Biertje?" has been brought back for this campaign. Also in 2019, Heineken became sponsor of the Formula 1 Heineken Dutch Grand Prix 2020, the first Formula 1 race to be held in the Netherlands in 35 years.

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