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HEMA

HEMA

Parent Company: HEMA B.V.

Brand Value: $374 Mil.

Headquarter City: Amsterdam

Category: Retail

Year formed: 1926

HEMA is a Dutch department store focused on design and value. From the beginning, HEMA has been a department store for “ordinary people,” focusing on a “democratic design” approach for shoppers of all income levels. Products are arrayed in different in-store “worlds” ranging food to home to fashion to beauty – all packaged in optimistic, clear, and typically Dutch ways. HEMA is the first and largest franchising organization in the Netherlands; today, HEMA has more than 750 stores across 9 countries. With a combined social-media reach of 1 million, HEMA commands a sizable online presence for its online and mobile stores; its company recently won media attention for its gender-neutral children’s line. In February 2019, HEMA won the Campaign Diversity Award in the Netherlands for supporting the Dutch LGBTQ community. HEMA’s budget offerings have insulated it from some of the pressures facing other department stores, and HEMA continues to expand abroad and looking for new initiatives to grow. Recently they announced a pilot project for a new concept store in collaboration with grocery store Albert Heijn, as well as collaboration with e-commerce department store Wehkamp. Ramphastos Investments, owned by Dutch billionaire Marcel Boekhoorn, bought HEMA in 2018 from Lion Capital LLC.

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