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Highlights of brand and category changes

Top Line Results

Highlights of brand and category changes

China Top 100 rises 12% in brand value

Consistent with steady growth rates across the BrandZ country rankings, the BrandZ Top 100 Most Valuable Chinese Brands 2020 increased 12 percent in value, adding $106.8 billion in value to reach $996.4 billion in total value.

Top 100 portfolio outperforms MSCI

The BrandZ China Top 100 Portfolio, which includes all the brands in the China Top 100 ranking, increased 145.3 percent during the past decade, over three times the rate of the MSCI China Index, which increased only 40.4 percent.

Entertainment leads categories in growth

Driven by the popularity of short-form video, entertainment again increased in value more than all the other categories analyzed in the BrandZ China Top 100, rising 221 percent on top of a 186 percent rise a year ago.

Technology, retail contribute almost majority of value

The technology category contributed around a quarter of total China Top 100 value. Retail contributed around a fifth. When the lifestyle platform category is included, technology-related categories and retail together contributed 48 percent of total value. The BrandZ China ranking examines 24 categories.

Newcomers include 7 Unicorn brands

Among the newcomer brands are seven newcomers: TikTok and Kuaishou (entertainment), Ke, Lianjia. and Ziroom (real estate agents), and Toutiao and Zhihu (technology).

Li-Ning returns to the Top 100

The athleisure brand Li Ning returned the BrandZ China Top 100 for the first time since 2013, increasing its appeal to young people with a sub-brand that expresses Chinese national pride.






Xueersi tops brands in rate of value rise

Propelled by the popularity of online education, particularly during the pandemic lockdown, the education brand Xueersi led the Top 100 in value growth, increasing 120 percent on top of a 91 percent increase a year ago.