We’ve stopped what we are doing and creating your personalized BrandZ™ report, which will appear in your inbox soon.



Parent Company: Honda Motor Co. Ltd

Brand value: $11,733 million

Headquarter city: Tokyo, Japan

Industry: Cars

Year formed: 1948

Honda Motor Co was founded in 1948 by Soichiro Honda as the successor to a technical research institute of the same name that had opened two years prior. From there, Honda has grown into a major manufacturer of motorcycles, automobiles, aircraft, and general-purpose products (cultivators, lawn mowers, snow blowers, generators, outboard motors, solar cells, and more) that serve more than 28 million customers per year worldwide. Honda’s innovations are rooted in “the power of dreams” and the “joy of expanding people’s life potential.” Honda hopes to steer the future of mobility through its work in robotics (including biped robots such as its ASIMO model), AI, and its “HondaJet” small aircraft, as well as through use of renewable energy. In the auto world, Honda’s N-Box minivehicle has been Japan’s top-selling car for several years straight, and its scooters are popular throughout the developing world. Honda has bolstered its car brand’s success through its longstanding participation in Formula 1 and IndyCar racing, as well as sponsorships in the golf and entertainment worlds. Honda Motor Co., Ltd. is listed on the Tokyo and New York stock exchanges.