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HP

HP

Company: HP Inc.

Brand Value: $12,434 Million

Headquarters: Palo Alto, CA

Category: Technology

Year formed: 1939

HP manufactures printers, 3D printers, and personal computers, and recently overtook Lenovo as the world leader in the PC market. As Silicon Valley’s original garage-startup, it split from HPE in 2015 and positioned itself as a brand focused on innovation. Under the tagline “Keep Reinventing,” it seeks to create products that not only have mass appeal, but also attract premium customers who see the value of novel features and technologies. The brand enjoyed an eye-popping 12 percent increase revenue in 3Q 2017, even as the wider industry saw a 4.3 percent decrease in shipments. In the VR space, it has produced the HP Z VR Backpack, the world’s first wearable VR-enabled backpack PC. It is also focused on 3D printing, where it is attempting to disrupt the $12T manufacturing market. While 2016 was a down year in revenue, HP rebounded with 4 straight quarters of growth as of Q3 2017.

 

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