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Company: HSBC

Brand value: US$18,747 million

Change since 2019: -19%

Headquarter city: Birmingham        

Industry: Banks

Year formed: 1865

HSBC is one of the world’s largest financial service providers, with around 3,900 offices in 64 countries and territories worldwide, serving more than 40 million customers. In the UK it provides personal banking and finance, corporate and investment banking. The bank’s communications focus on the message “We are not an island”, which the brand has described as a comment on the international outlook of British people. The campaign has moved into a new phase, showing how neighbourhoods and communities are connected to the wider world, highlighting the role the UK has played in shaping global culture. Comedian Richard Ayoade fronts a spot launched in 2020 in which he asks “Where are you from?” and poses questions about how people define themselves. He concludes with “Perhaps, a better question is not ‘where are you from’, but ‘where do you feel at home?'”. To help homesick international students in the UK feel more settled, HSBC recently created “Sounds of Home” soundscapes from several Asian countries.