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Hugo Boss

Hugo Boss

Company: Hugo Boss AG

Brand value: US$2,212 million

Change since 2018: 7%

Headquarter city: Metzingen

Category: Apparel

Year formed: 1924

Hugo Boss is a premium apparel brand with a strong heritage in men’s business suits but with a range that now extends to modern tailoring, evening wear, casual clothing, shoes and accessories for men and women. Business wear tends to be sold under the BOSS sub-brand, while younger and more casual styles are in the Hugo range. In recent years, the brand has undergone a digital transformation, selling its Hugo collections to wholesale partners via a digital showroom and providing Click & Collect and Order from Store services to consumers. In 2018, Hugo Boss released a limited-edition update to the iconic white BOSS suit worn by Michael Jackson on his Thriller album cover, to mark what would have been his 60th birthday. New celebrity ambassadors for the brand include Anthony Joshua for stretch tailoring, Anwar Hadid for Hugo, and Jamie Dornan for Fragrance Hugo Boss the Scent. Hugo Boss is a major supporter of the arts and sport; it is the official outfitter of the German national football team.