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Hugo Boss

Hugo Boss

Company: Hugo Boss AG

Brand value: US$1,629 million

Change since 2019: -26%

Headquarter city: Metzingen

Category: Apparel

Year formed: 1924

Hugo Boss is a premium apparel brand with a strong heritage in men’s business suits but with a range that extends to modern tailoring, evening wear, casual clothing, shoes and accessories for men and women. The brand has pledged to focus on personalization in the belief that it will become more desirable if it can offer a range personalized to individual shoppers, and a unique shopping experience. It is also honing its business processes to allow it to be more agile in responding to changing consumer needs and new market trends. Hugo Boss has announced a partnership with British singer Liam Payne for its youth-focused HUGO line, with the first joint capsule collection revealed during Berlin Fashion Week. Hugo Boss is a long-time supporter of sports that reflect its brand values; these range from Formula E motor racing, golf, sailing and football. The brand is now the official fashion partner of Italian football club FC Internazionale Milano.