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Company: HUK-Coburg

Brand value: US$518 million

Headquarter city: Coburg

Industry: Insurance

Year formed: 1933


HUK-Coburg is the largest German car insurer, with 11.2 vehicles insured, and is also one of the leading suppliers of private liability, household, and legal protection insurance. It is seen as a value-for-money brand that is seen as fair and provides good customer satisfaction. The brand operates from nearly 700 customer service centers, while HUK24, the brand’s online service, is the leading online insurance provider in the country and is seen as offering especially good value deals and benefits. Since 2006, HUK-Coburg’s promise to customers has been “Aus Tradition günstig” (traditionally reasonable). The brand recently launched HUK-COBURG Autowelt, which has taken the brand from an insurer of cars to also being a seller of used cars. The brand says it sells only high-quality and tested used cars, to ensure drivers will be safe on the road. This reassurance over safety and value for money links with the peace of mind that the insurance part of the business provides. The brand has been promoting the new service and the brand itself, emphasizing its leading position in the German marketplace and the good value it provides. HUK-Coburg only operates in Germany and is privately owned.