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Company: Unicredit SpA

Brand value: US$999 million

Headquarter city: Munich

Category: Banks

Year formed:  1869


HypoVereinsbank is one of the leading privately owned banks in Germany and part of a pan-European Banking Group (Unicredit) offering a broad range of products for private clients, SMEs and institutional investors. The brand name has only been in use since 1998, since the merger of Bayerische Hypotheken and Wechselbank and Bayerische Vereinsbank. But the history of the bank goes back to the Bayerische Staatsbank, which was founded in the late 18th century. The bank has more than 550 branches around the country and focuses on corporate banking, savings, mortgages and wealth management. It has a strong history in savings and in linking German businesses to international markets across Western, Central and Eastern Europe. The communications slogan of the brand for many years was “Leben Sie – wir kümmern uns um die Details”, which means ‘‘Live – we take care of the details “, though the bank is doing little advertising at the moment. HypoVereinsbank is well known as the bank of Bayern Munich football club, and it has a strong association with cultural events and institutions, sponsoring music festivals and competitions, and supporting young artists through its Jugend Kulturell program and awards. HypoVereinsbank is owned by Unicredit Group.