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India | Category Summaries: Paints

The decorative paints industry continues to grow by double digits, fueled by middle class aspirations, real estate expansion, and higher price points as paint companies introduce more premium products.

To further stimulate demand, paint companies have introduced initiatives to both inspire customers with new décor possibilities and instill confidence that they can complete more complicated home improvement projects.

Asian Paints recently opened retail outlets called the Color Ideas Store, showrooms where designers offer free consultation. Berger Paints introduced Lewis Berger Design Stories, a collection of home decoration ideas presented as full solutions with professional advice.

Other key industry players include Kansai Nerolac, a subsidiary of a Japanese company, present in India since 1920; Shalimar Paints, formed in 1902; and Dulux, a subsidiary of Akzo Nobel, the global paint and coatings company based in the Netherlands.

The paint category includes makers and retailers of decorative paint.