Personal care enjoys healthy growth in India, driven by cultural regard for ideals of beauty, increasing disposable income, rising consumer demand in rural areas, and changing male grooming attitudes, which opens new marketing opportunities.
The category includes a wide array of products, such as hair care, skin care, and oral care. Among the key players are: Hindustan Unilever, Procter & Gamble and its Gillette brand, as well as the Indian brand, Dabur, which specializes in health and wellbeing.
Companies continue to introduce products specifically designed for the needs of Indian consumers and often marketed with an emphasis on beauty as a quality that can be enhanced, but which emanates within the person.
Some of the leading Indian brands, already present in various parts of Asia and Africa, are looking to strengthen their position in those markets, while others are looking to enter them.
The personal care category includes hair care, hair oil, female beauty, male grooming, oral care, and personal wash.