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India 2016 | Emerging Indian Brands | Summaries of 25 brands across multiple categories

This section about emerging entrepreneurial Indian brands inaugurates a new feature of the BrandZ™ India Top 50 Most Valuable Indian Brands report. Typically, these brands are privately owned and therefore not eligible for inclusion in the BrandZ™ ranking. They are, however, a significant phenomenon—one that represents the growing appetite of Indian consumers for local brands. WPP India brand experts selected the 25 brands summarized below to illustrate how, in just a few years, entrepreneurial Indian brands have established a strong presence across India in multiple categories. 


BEAUTY AND PERSONAL CARE
 
Forest Essentials
 
Company Mountain Valley Springs India Pvt. Ltd.
Headquarter City New Delhi
Industry Beauty and Personal Care
Founder Mira Kulkarni
Year Formed 2000
Website forestessentialsindia.com
 
Forest Essentials is a purveyor of luxury beauty and personal care products that fuse modern technology and marketing with Ayurvedic philosophy and natural ingredients. The brand’s hair, facial, and body care products are intended to evoke ancient rituals. The mission-driven brand is involved with corporate social responsibility projects related to protecting the environment and local communities.
 
 
EDUCATION
 
Byju
 
Company Think And Learn Pvt. Ltd.
Headquarter City Bengaluru
Industry Education
Founder Byju Raveendran
Year Formed 2008
Website byjus.com
 
The brand offers online learning intended to make education enjoyable and a lifelong project. After the 2015 launch of a Byju app featuring video and animated content, the majority of customer activity shifted to mobile. The brand offers both grade school courses, mostly in math and science, and entrance exam preparation.
 
EduBridge
 
Company EduBridge Learning Pvt Ltd.
Headquarter City Mumbai
Industry Education
Founder Girish Singhania
Year Formed 2009
Website edubridgeindia.com
 
EduBridge is a vocational education brand whose mission is to bridge the skills gap between the labor needs of corporations and the qualifications of underserved semi-urban and rural youth. The brand offers short-term courses in a variety of disciplines including: retail, sales and marketing, and banking and financial services. In addition, EduBridge offers college preparation studies and job placement counseling.
 
 
ENTERTAINMENT
 
Book My Show
 
Company BigTree Entertainment Pvt. Ltd.
Headquarter City Mumbai
Industry Entertainment
Founders Ashish Hemrajani, Rajesh Balpande, Parikshit Dar
Year Formed 2007
Website bookmyshow.com
 
Book My Show is an online ticketing site for movies and other events. It has grown steadily, expanding its offering through acquisitions. Using a recent infusion of private capital, the brand intends to broaden into an interactive entertainment portal, including user-generated reviews. The site is also available in Bangladesh, Indonesia, New Zealand, and the UAE.
 
Hotstar
 
Company Star India Pvt. Ltd.
Headquarter City Mumbai
Industry Entertainment
Founder Star India
Year Formed 2015
Website hotstar.com
 
Hotstar is an online video-streaming platform owned by Novi Digital Entertainment, a subsidiary of Star India. Hotstar currently offers over 50,000 hours of TV content and movies in eight languages, along with live coverage of sports events. It is streamed to mobile phones using technology that helps minimize typical bandwidth problems. The brand reported 10 million downloads in the first 40 hours after launching the Hotstar app in 2015. Revenue comes from advertising. The app is free.
 
 
FASHION
 
Myntra
 
Company Flipkart Online Services Pvt. Ltd.
Headquarter City Bengaluru
Industry Fashion
Founders Mukesh Bansal, Vineet Saxena, Ashutosh Lawania
Year Formed 2007
Website myntra.com
 
Myntra is an online retailer of casual apparel for men, women, and children. The brand also sells home décor. Started in 2007 as a marketer of personalized gift items, with many business-to-business customers, the brand expanded into fashion in 2011, and in 2014 it merged with Flipkart, the online marketplace.
 
 
FOOD SERVICE
 
Chaayos
 
Company Sunshine Teahouse Pvt. Ltd.
Headquarter City Gurgaon
Industry Food Service
Founder Nitin Saluja
Year Formed 2012
Website Chaayos.com
 
Chaayos is a chain of tearooms, developed at a time when cafes are expanding rapidly in India, becoming urban sanctuaries offering a short break from daily stress. Most of these locations serve coffee. Chaayos serves endless variations of India’s traditional drink, tea.
 
 
FMCG
 
Patanjali
 
Company Patanjali Ayurved Ltd.
Headquarter City New Delhi
Industry FMCG
Founders Baba Ramdev, Sri Acharya Balkrishna
Year Formed 2006
Website patanjaliayurved.org
 
Established about 10 years ago to offer a few Ayurvedic products, Pantajali today offers an extensive FMCG range, including food and personal care items that meet the resurgent interest in products based on Indian culture and spiritual traditions. The company also offers a range of Ayurvedic medicines.
 
Paper Boat
 
Company Hector Beverages Pvt. Ltd.
Headquarter City Bengaluru
Industry FMCG
Founders Neeraj Kakkar, Suhas Misra, Neeraj Biyani, James Nutall
Year Formed 2013
Website paperboatdrinks.com
 
Paper Boat makes soft drinks with ingredients that appeal to the Indian palate and evoke simpler times, providing an experience that promises healthier liquid refreshment with a dash of nostalgia.
 
 
FURNITURE AND HOME DÉCOR
 
Pepperfry
 
Company Pepperfry Pvt. Ltd.
Headquarter City Mumbai
Industry Furniture and Home Décor
Founders Ambareesh Murty, Ashish Shah
Year Formed 2012
Website pepperfry.com
 
Pepperfry is an online shopping mall of furniture and other home décor objects, with a range of over 75,000 items from small- and medium-size businesses, artisans, and retailers. The name combines the words Pepper, a spice that symbolizes the brand’s devotion to Indian things, and Fry, which implies a fun experience.
 
Urban Ladder
 
Company Urban Ladder Home Décor Solutions Pvt. Ltd.
Headquarter City Bengaluru
Industry Furniture and Décor
Founders Ashish Goel, Rajiv Srivatsa
Year Formed 2012
Website urbanladder.com
 
Urban Ladder is an online site for contemporary furniture and home décor. It puts conveniently in one place a range of over 3,500 items that would take time to find in India’s fragmented retail sector. It also accepts COD payment and allows customers to inspect delivered merchandise before accepting it. 
 
 
GROCERY
 
24 Mantra
 
Company Sresta Natural Bioproducts Pvt. Ltd.
Headquarter City Hyderabad
Industry Grocery
Founder Raj Seelam
Year Formed 1992
Website 24mantra.com
 
The 24 Mantra brand provides healthy and organic food across India, both online and in brand-owned stores. Formed in reaction to the use of chemicals in modern agriculture, the brand adopted its name from the Upanishads and the idea, contained in these ancient texts, that all living things are composed of the same natural elements.
 
Big Basket
 
Company Innovative Retail Concepts Pvt. Ltd.
Headquarter City Bengaluru
Industry Grocery
Founders Abhinay Choudhari, Vipul Parekh, Hari Menon, V.S. Sudhakar
Year Formed 2011
Website bigbasket.com
 
One of India’s well-established e-commerce grocery brands, Big Basket offers around 18,000 packaged and fresh food items. The brand relies on its suppliers and a network of distribution centers to deliver throughout much of India. Leveraging this infrastructure, Big Basket plans to add one-hour express service, which will increase convenience, a key aspect of Big Basket’s brand proposition. Big Basket also is focusing attention on data analytics to better understand and anticipate customer preferences.
 
 
MARKETPLACE
 
Flipkart
 
Company Flipkart Online Services Pvt. Ltd.
Headquarter City Bengaluru
Industry Marketplace
Founders Sachin Bansal, Binny Bansal
Year Formed 2007
Website flipkart.com
 
Launched as an online site for book sales in 2007, Flipkart has grown in under 10 years to become a major online marketplace, offering over 40 million products from over 80 categories. The brand has over 75 million customers, and over 50 million use the Flipkart app. Flipkart owns the online fashion retailer Myntra.
 
Snapdeal
 
Company Jasper Infotech Pvt. Ltd.
Headquarter City New Delhi
Industry Marketplace
Founders Rohit Bansal, Kunal Bahl
Year Formed 2010
Website snapdeal.com
 
Snapdeal is one of India’s largest online marketplaces. Over 300,000 sellers participate on the site, which offers more than 35 million products from over 800 product categories, and features over 125,000 regional, national, and international brands. Snapdeal’s investors have included eBay, Softbank and Ratan Tata, an Indian business leader. Snapdeal owns the payment service Freecharge.
 
Olx
 
Company Naspers Ltd.
Headquarter City Gurgaon
Industry Marketplace
Founders Fabrice Grinda, Alec Oxenford
Year Formed 2006
Website olx.com
 
OLX is a free local classifieds site that enables customers to buy and sell merchandise, including appliances, cars, clothing, and home electronics. The site also includes postings for jobs and real estate.
 
 
MOBILE PHONES
 
Micromax
 
Company Micromax Informatics Ltd.
Headquarter City Gurgaon
Industry Mobile Phones
Founders Rahul Sharma, Vikas Jain, Sumeet Arora, Rajesh Agarwal
Year Formed 2000
Website micromaxinfo.com
 
Micromax makes and markets quality affordable mobile phones. In an effort to position the brand for a global audience, Micromax retained internationally acclaimed actor Hugh Jackman as its spokesperson for several years. Recognizing the need to promote the local language features of its phones as it penetrates the Indian market, Micromax recently hired Indian comic Kapil Sharma as spokesperson. The brand also announced plans to develop mobile payment solutions.
 
Lava
 
Company Lava International Ltd.
Headquarter City New Delhi
Industry Mobile Phones
Founders Hari Om Rai, Sunil Bhalla, Shailendra Nath Rai, Vishal Sehgal
Year Formed 2009
Website lavamobiles.com
 
Lava makes mobile phones and other mobile devices. By focusing on R&D, product design, and quality control, Lava introduces products promoted as being innovative, reliable, and trustworthy. Lava has operations throughout Southeast Asia as well as in Mexico, the Middle East, and Russia.
 
 
PAYMENT SERVICES
 
Paytm
 
Company One97 Communications Ltd.
Headquarter City Noida
Industry Payment Services
Founder Vijay Shekhar Sharma
Year Formed 2010
Website Paytm.com
 
Paytm, an acronym for “pay through mobile,” is a mobile wallet that has evolved from its origins as a mobile prepayment app. In 2015, the brand received significant investment from Indian business leader Ratan Tata and the Chinese e-commerce giant Alibaba. Similar to Alibaba, users of Paytm can move seamlessly between the payment function and an extensive online marketplace that offers a broad range of product categories and travel and entertainment services.
 
Freecharge
 
Company Jasper Infotech Pvt. Ltd.
Headquarter City Mumbai
Industry Payment Services
Founders Kunal Shah, Sandeep Tandon
Year Formed 2010
Website freecharge.in
 
Freecharge is a mobile wallet that attracts customers with its free phone minutes. The brand rewards customers with coupons worth the value of their phone time prepayment. When customers redeem the coupons at participating merchants, the purchased phone time becomes effectively free. By growing its customer base with this strategy, Freecharge attracts more merchants and advances toward its goal of building a large digital payment ecosystem. The brand maintains an extensive database of shopper information, which helps target advertising.
 
 
TRANSPORTATION
 
Ola
 
Company ANI Technologies Pvt. Ltd.
Headquarter City Bengaluru
Industry Transportation
Founders Bhavish Aggarwal, Ankit Bhati
Year Formed 2010
Website olacabs.com
 
Ola is an online transportation brand that enables users to summon a cab with a mobile app. The brand is active in over 100 Indian cities with range of options from budget to luxury. It is adding new businesses, including a rickshaw service.
 
 
TRAVEL
 
MakeMyTrip
 
Company MakeMyTrip Ltd.
Headquarter City Gurgaon
Industry Travel
Founders Deep Kalra, Keyur Joshi, Rajesh Magow
Year Formed 2000
Website: MakeMyTrip.com
 
MakeMyTrip is an online travel portal that started in the US, in 2000, to serve people traveling between India and the US. Operations in India began five years later. Over half of the visits to the MakeMyTrip site now come from mobile devices. But the brand also operates offices in India, New York, and San Francisco. The brand’s expansion initiatives include overseas acquisitions to serve Indians living or traveling abroad. Investors include the Chinese travel brand Ctrip. Make My Trip is listed on the NASDAQ stock exchange.
 
Cleartrip
 
Company Cleartrip Pvt. Ltd.
Headquarter City Mumbai
Industry Travel
Founders Stuart Crighton, Hrush Bhatt
Year Formed 2006
Website cleartrip.com
 
Cleartrip is an online travel brand that also operates in the Persian Gulf. About three-quarters of its customer traffic happens on mobile. To complement its travel offering, Cleartrip recently introduced a service called Local, which offers four categories of experiences: activities, eating out, events, and fitness. Because people pursue close-to-home activities more than they travel, Cleartrip expects that the new Local feature will increase traffic to the site. The brand also serves business-to-business needs.
 
Yatra
 
Company Yatra Online Pvt. Ltd.
Headquarter City Gurgaon
Industry Travel
Founders Dhruv Shringi, Manish Amin, Sabina Chopra
Year Formed 2006
Website yatra.com
 
Yatra.com is an online travel consolidator, capable of making reservations at over 60,000 hotels in India and over 500,000 worldwide. The brand provides both consumer and business travel assistance. Along with its website and mobile app, the brand operates a call center and a network of physical locations.
 
Goibibo
 
Company ibibo Group
Headquarter City Gurgaon
Industry Travel
Founders Ashish Kashyap, Sanjay Bhasin, Vikalp Sahni, Anoop Menon, Pratap K Singh
Year Formed 2009
Website goibibo.com
 
Goibibo is an online travel aggregator with a popular app used for booking hotels, car rentals, and flights. It is part of ibibo Group, a travel company founded in 2007, whose other businesses include the online bus ticketing site redBus, Travel Boutique Online, a business-to-business portal, and the car-sharing app ibibo Ryde.