Category composition becomes more diverse
Airlines enter the BrandZ™ India Top 50
HDFC Bank leads Top 50 ranking
For the third consecutive year, HDFC Bank leads the BrandZ™ India Top 50 ranking, with a 15 percent increase in brand value to $14.4 billion. Across the BrandZ™ Global Top 100 and all the BrandZ™ country rankings, HDFC is the only brand that has held onto the number one brand value rank in its market over the past three years.
Kotak Mahindra Bank tops list of risers
With a 39 percent increase in brand value, Kotak Mahindra Bank leads the list of Top Risers. The Top 10 Risers increased by an average of 19 percent in brand value.
Airlines enter India Top 50
With the entrance of IndiGo and Jet Airways, at ranks 26 and 36, respectively, the airlines category is represented in the BrandZ™ India Top 50 for the first time. The other two Newcomers are the automobile brand TVS and Reliance Retail.
Brand Contribution leaders repeat
Cosmetic brand Lakmé ranks first in Brand Contribution, as it has every year since the launch of the BrandZ™ India ranking in 2014. All the 2015 Brand Contribution leaders returned, illustrating the stability that a strong brand confers.
58% of brands grow in value
Twenty-nine brands, or 58 percent of the India Top 50, grew in value, while 17 brands, about a third of the Top 50, declined, and four brands entered the ranking. Brands that gained in value grew an average of 13 percent, and brands that lost value declined an average of 18 percent.
Rising brands maintain scores in key metrics
Brands that increased in value maintained their scores in two key BrandZ™ metrics that drive brand equity, Meaningful (meeting consumers’ needs) and Different (being distinctive or trendsetting). The brands that decreased in value declined 10 percent on Meaningful and 7 percent in Different.
Different makes the difference
The value of brands that scored highest on being Different was almost twice that of brands that scored lowest.