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Indonesia 2015 | Brand Profiles | 1 | BCA

Company: Bank Central Asia Tbk PT

Brand value: US$9,918 million

Headquarter city: Jakarta

Industry: Banking

Year formed: 1957

Bank with vast branch network and focus on card innovation 

BCA (Bank Central Asia) has built a reputation for being one of the most the most accessible banks in Indonesia with more than 1,000 branches nationwide. The bank’s communications slogan is “BCA Senantiasa di Sisi Anda”, or “BCA, always at your side”, and the bank is indeed one of the most widely used consumer banks in the country. With a vast network of ATMs, and now, with e-banking, it is even more pervasive, and is Indonesia’s most valuable brand in 2015.

Innovations include the launch of Flazz, the country’s first pre-paid payment card, which is widely accepted by retailers and some public transport providers. BCA offers Flazz users and credit card users attractive promotions to reward existing customers and attract new clients, and its private label credit card, BCA Card, is now accepted in Singapore.

The bank’s founder, Sudono Salim, was one of the most high-profile Chinese-Indonesian businessmen in the country. This heritage has helped make the bank especially popular among Chinese consumers. The company has been listed on the Indonesia Stock Exchange since 2000; it is 47 percent owned by the Hartono family, owners of the clove cigarette giant Djarum Group. Anthony Salim, one of the BCA founder’s sons, has a small stake in the company, and 51 percent of the company is owned by other shareholders.