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Indonesia 2015 | Brand Profiles | 16 | Indosat

Company: Indosat Tbk PT

Brand value: US$1,012 million

Headquarter city: Jakarta

Industry: Telecom providers

Year formed: 1967

Phone network in fresh push for business customers

Indosat is one of Indonesia's largest telecommunications networks and services providers, offering pre-and post-paid mobile services, fixed line phone lines and internet. It is priced to appeal to a wide audience – it is pitched between the economy and premium alternatives, and regularly receives industry awards for innovation and customer service. Its mobile services under the IM3 brand have strong appeal among the young, and generate most of Indosat’s revenue, while Matrix and Mentari cater to a smaller number of high-end customers. In partnership with Hong Kong’s PCCW, the company launched its own Android app store, i-Aplikazone, in May 2015, offering exclusive access to a range of apps. It has launched new phone and airtime bundles aimed at business customers, and is collaborating with Facebook on the Free Internet for All project Internet.org, to give wide access to basic internet services such as news, education, and health information. Marketing activity includes the Indosat Community Festival, which brings together people with diverse interests in zones dedicated to such things as sports, creativity, gadgets, and automotive.

The company started out as a foreign-owned company, and in 1980 became the first international company wholly acquired by the Indonesian Government. The Indonesian government retains a stake in Indosat, but the majority of shares are now held by Qatari company Qtel, operating under the name Ooredoo Asia, and the remainder of the company is owned by the public. Indosat is listed on the Indonesia Stock Exchange and the New York Stock Exchange.