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Indonesia 2015 | Brand Profiles | 23 | Hypermart

Company: Matahari Putra Prima Tbk PT

Brand value: US$461 million

Headquarter city: Tangerang

Industry: Retail

Year formed: 2004

Nation’s biggest hypermarket chain undergoes rapid expansion

Hypermart is the flagship retail brand of Matahari Putra Prima, contributing more than 90 percent of the group’s revenues. It has the largest footprint of any hypermarket brand in Indonesia, with 107 stores across 29 provinces and 67 cities. The chain is expanding – in 2014 it opened eight new stores – and it is developing online, through its own web store and participation in a new online platform, mataharimall.com. Hypermart offers customers a broad assortment of consumer goods and a modern shopping atmosphere. The first of a new generation of Hypermart stores, called Hypermart G7, opened in 2014 in Tangerang, emphasizing value, range and convenience – plus the modern shopping experience, with LED lighting and eco-friendly coolers for fresh food, a new colour scheme and improved signage. The brand’s loyalty card scheme, Hicard, has 3.5 million members, who are eligible for promotions and discounts in Hypermart stores and with partner organisations such as bookstores and restaurants. Parent company Matahari Putra Prima has been listed on the Indonesia Stock Exchange since 1992 and also owns the smaller, high-end Foodmart brand and Boston Health & Beauty stores.