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Indonesia 2015 | Brand Profiles | 24 | Pakuwon

Company: Pakuwon Jati Tbk PT

Brand value: US$455 million

Headquarter city: Surabaya

Industry: Real Estate

Year formed: 1982

‘Superblock’ developer offers luxury living to high-end consumers

Pakuwon Jati is the pioneer of the superblock concept in Indonesia, a large-scale integrated mixed-use development of retail shopping malls, offices, condominiums, and hotels. The company is based in Surabaya, was founded in 1982, and its developments tend to be in Surabaya and Jakarta. Its most prestigious properties include Gandaria City in South Jakarta, a huge "one-stop lifestyle hub" featuring a shopping mall, two towers of executive apartments, an office tower, and a five-star hotel. Pakuwon’s target audience is the upper middle class and high-income earners seeking a luxury lifestyle in prime locations.

The company is growing, with plans to expand the Kota Kasablanka superblock, which opened in 2012, to add apartments and office towers, and it is developing plans for a new property in TB Simatupang, South Jakarta. It has also been acquiring existing properties for management, including retail malls in Surabaya and Jakarta, and the Somerset Berlian apartments in the capital. Pakuwon