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Indonesia 2015 | Brand Profiles | 27 | Garuda Indonesia

Company: Garuda Indonesia Persero Tbk PT

Brand value: US$354 million

Headquarter city: Tangerang

Industry: Airlines

Year formed: 1949

National airline takes Indonesia to the world – and the world to Indonesia

Garuda Indonesia is the country’s national airline, a premium, full-service carrier serving more than 60 domestic and internationaldestinations, with approximately 500 daily flights and a fleet of around 170 aircraft. It was named The World’s Best Regional Airline by Skytrax in 2012.Garuda joined the SkyTeam group of airlines in 2014, connecting Indonesia with more than 1,000 destinations worldwide, and signaling its intent to become a major global airline. The brand promises to deliver the “Garuda Indonesia Experience” across all five senses, and promotes Indonesian culture and hospitality in its role as flag carrier. Aircraft interiors feature Indonesian materials, scents and decor, and traditional food and drinks are served on board. Its premium service includes Wi-Fi connectivity in First Class. Garuda is one of the best-known Indonesian brands abroad, thanks in part to its sponsorship of Liverpool Football Club, and the gradual expansion of the network. It signed its most recent codeshare deal with Delta Air Lines in 2014, the year it also launched direct flights to Amsterdam.

Garuda Indonesia began as a state-owned company and is still majority government-owned, but since 2013, employees and international investors have held a small stake, with domestic investors holding the remaining 24 percent of shares, which are traded on the Indonesia Stock Exchange. Garuda launched a low-cost domestic carrier, Citilink, in 2008.