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Indonesia 2015 | Brand Profiles | 3 | Telkomsel

Company: Telekomunikasi Indonesia Persero Tbk PT

Brand value: US$6,373 million

Headquarter city: Jakarta

Industry: Telecom Provider

Year formed: 1995

Mobile network expanding into payment services

Telkomsel is the country’s leading mobile phone network provider, with 140 million subscribers and the widest network availability of any carrier in Indonesia, at 95 percent coverage. The brand, a subsidiary of Telkom Indonesia, marked its 20th anniversary in May 2015. It was the first service provider to reach some of the most isolated parts of the country, and most recently, launched the first commercial 4G service, Telkomsel 4G LTE, which has attracted more than 300,000 subscribers in its first five months of service. Telkomsel this year opened a customer service centre in Mecca, Saudi Arabia, to support Indonesian pilgrims on the Hajj. Telkomsel is, like telecom providers in other markets, broadening its offering beyond SIM cards; it recently launched a mobile payment system called T-Cash.

The brand is a strong user of social media and events. Its Everyday Discoveries campaign in 2015 draws on user-generated content and social sharing, and its SimPATI Discover Run, a fun run featuring coloured powders and foam, has been held across eight Indonesian cities.

Telekomunikasi Indonesia Persero is jointly owned by Telkom, which holds a 65 percent stake, and SingTel. Telkom is listed on the Indonesia Stock Exchange; the majority of its shares are owned by the Indonesian government, with the remaining 47 percent owned by the public. Shares in Telkom are also traded on the New York Stock Exchange, and are publicly offered without listing in Japan.

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