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Indonesia 2015 | Brand Profiles | 36 | Jaya Property

Company: Jaya Real Property Tbk PT

Brand value: US$251 million

Headquarter city: Tangerang

Industry: Real Estate

Year formed: 1979

Green initiatives mark out developments as alternatives to city bustle

Jaya Property has developed a portfolio of residential and commercial developments in South, West, and Central Jakarta. Its flagship site is Bintaro Jaya, a 2,000-hectare community providing residential and commercial property, along with schools, sports facilities and health care centres. Promotions for the development describe it as “The Professional’s City”. It is pitched as a satellite town to Jakarta, providing an alternative to the busy capital; a more pleasant living environment through it adopting green initiatives. In 2014, Jaya Property developed Indonesia’s first combined pedestrian and cycle paths in Bintaro Jaya, to encourage motorists to drive less. There are plans to further develop the central business district in Bintaro, with shopping centres, small offices, residential space and combined housing and retail spaces. Jaya Real Propertyhas been listed on the Indonesia Stock Exchange since 1994.