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Indonesia 2015 | Brand Profiles | 37 | Indovision

Company: MNC Sky Vision Tbk PT

Brand value: US$249 million

Headquarter city: Jakarta

Industry: Entertainment

Year formed: 1994

Pay TV giant beams local and international content across Indonesia

Indovision is a subscription-based satellite television provider that has a long-standing reputation in the market for using pioneering technology and delivers quality local and international programming. The brand marked its 20th anniversary in 2014 with a celebratory music concert and exhibition which involved many of its content and advertiser partners, including Electronic City, Disney Channel, HBO and Standard Chartered. The brand is part of MNC Sky Vision – the country’s biggest pay TV provider – which in turn is part of MNC Group, the largest integrated media group in Indonesia. The group also owns 4 out of 11 free-to-air TV channels, 19 pay TV Channels, as well as several tabloids, magazines and radio channels. The brand’s communications slogan is “Bukan yang lain”, which means “No other”. Most of the country’s competing pay TV brands are also part of the MNC Sky Vision family; Top TV was launched in 2007 as a more affordable service than Indovision, which is a premium brand aimed at the middle classes. MNC Sky Vision is listed on the Indonesia Stock Exchange.