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Indonesia 2015 | Brand Profiles | 45 | Adira

Company: Bank Danamon Indonesia Tbk PT

Brand value: US$141 million

Headquarter city: Jakarta

Industry: Banking

Year formed: 1990

Consumer credit provider buoyed by growing vehicle sales

Adira Finance is best known as a provider of consumer credit for buyers of motorcycles and cars, both for new and used vehicles. Adira employs more than 28,000 people in 667 branches, serving more than 3.7 million consumers each year. Most motorcycle purchases in Indonesia are made with credit, and Adira is one of the biggest players in this field. This is a strong sector to be part of; Indonesia is the biggest market for motorcycles in Southeast Asia and the third-biggest market in the world after China and India. As well as providing consumer credit, Adira also arranges credit for the commercial leasing of cars, and insurance products aimed at motorists. Adira offers consumers shariah-compliant credit options. The company was founded in 1990 and started operating in 1991. It is 95 percent owned by Bank Danamon and in 2013 contributed 34 percent of Bank Danamon’s income.