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Indonesia 2015 | Brand Profiles | 46 | Danamon

Company: Bank Danamon Indonesia Tbk PT

Brand value: US$132 million

Headquarter city: Jakarta

Industry: Banking

Year formed: 1956

Digital push provides for banking customers on the move

Danamon emerged from the financial crisis of the late 1990s as a strong financial institution. It was one of nine banks taken over by the government at the height of the crisis, and merged into one bank under the existing Danamon name. It remains a quarter-owned by the public, with the majority of shares owned by Asia Financial (Indonesia) with a small stake held by JPMCB-Franklin Templeton Investment Funds. Danamon has run the American Express card business in Indonesia since 2006, and offers shariah banking services.

Recently, Danamon has been developing services aimed at the mobile-connected consumer. D-mobile, a range of mobile banking apps, launched in November 2014. These allow customers to make easy transfers to their Facebook friends, and, through an augmented reality feature, can find any Danamon branch or promotion within a 5 kilometer radius of their location. Danamon’s marketing slogan is "Untuk Anda, Bisa", which means “For you, we can”. Danamon owns 95 percent of Adira Finance, best known as a provider of consumer credit for buyers of motorcycles and cars, and is listed on the Indonesia Stock Excha