We’ve stopped what we are doing and creating your personalized BrandZ™ report, which will appear in your inbox soon.

Supermi

Company: Indofood CBP Sukses Makmur Tbk PT 
Brand value: US$174 million 
Year on year change: 10%
Headquarter city: Jakarta 
Industry: Food and Dairy 
Year formed: 1968 
 
Supermi was the first brand of instant noodles to launch in Indonesia and remains a firm favorite with families. Recent additions to the flavor line-up, including sop buntut (oxtail soup) and semur ayam, a type of chicken stew with sweet gravy, have been well received by Supermi loyalists and have helped the brand become the only one in the Indofood stable to increase its market share during the current economic downturn.
 
Supermi is this year sponsoring Super Family 100, a popular quiz show on national television. It has also been running a campaign to gain traction with mothers called "Jagoannya Kreasi Ibu" (or "Mom's Magic Recipe"). This builds on Supermi’s long heritage of focusing on family settings and links between the present day and memories of the meals people were served by their own mothers as they were growing up. Supermi is owned by Indofood, which also produces Indomie and Sarimi; Supermi is the mid-range option. Indofood is listed on the Indonesia Stock Exchange and also produces dairy products, snacks, food seasonings, baby food and beverages.