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Indosat Ooredoo

Company: Indosat Tbk PT
Brand value: US$1,064 million
Year on year change: 5%
Headquarter city: Jakarta
Industry: Telecom provider
Year formed: 1967
In the past year, one of Indonesia’s largest telecoms networks and service providers has relaunched itself as Indosat Ooredoo. Through its rebranding campaign, the brand has been positioning itself as a digital telecom provider both for business customers and consumers with its Indosat Ooredoo Business and 4G Plus “for everyone” services. Its national 4G service has been active for several months, and is shared with another telecom brand, XL. Indosat Ooredoo provides mobile, fixed-line and internet services and is priced between the economy and premium alternatives, with a focus on young customers. The company operates its own app store for smartphone users, runs the Dompetku mobile financial services platform and the Cipika Book Mate electronic library. It also operates the Indonesia Mobile Exchange, IMX, a real-time mobile advertising platform. Double-digit revenue growth in the past year came in part from growing demand for data; data usage increased 133 percent in 2015.
The Indonesian government has a stake in Indosat Ooredoo, but the majority of shares are held by Qatari company Qtel, which has rolled out the Ooredoo brand in the other markets in which it operates. The public own the remaining shares. Indosat Ooredoo is listed on the Indonesia Stock Exchange and the New York Stock Exchange.