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ING

ING

Parent Company: ING Groep N.V.

Brand value: US$6,529 Mil.

Headquarter City: Amsterdam

Industry: Banks

Year formed: 1881

ING is a Dutch banking group – the Netherlands’ largest – that has long been heralded for its agile embrace of technology. ING is present in over 40 countries and offers banking services to more than 38 million retail and wholesale banking customers worldwide. ING is a brand with a clear purpose: “Empowering people to stay a step ahead in life and in business.”

ING has embraced digital disruption by focusing on user experience across all channels, including an early push toward online banking. Anchoring these changes is the brand’s orange lion logo, which underlines ING’s strong Dutch roots in the country’s postal savings system. ING employs more than 14,000 Dutch workers, and almost 5 million Dutch people use ING’s mobile banking app. The Netherlands is also the incubator for a new type of ING branch that’s modelled on a home, where people can get personal banking advice, have a coffee, and hold community meetings. ING focuses its sponsorships on sports and culture, with partners including the Rijksmuseum, the Royal Dutch Football Federation, and the Royal Concertgebouw Orchestra. ING’s sustainability approach focuses on driving positive change in two areas - climate action and financial health. Ultimately, ING is determined to put their balance sheet, data, and capabilities to work to help future-proof their customers and society. Sustainability forms an integral part of ING’s strategy, as evidenced by ING’s leading position in sector benchmarks by Sustainalytics and MSCI, and an “A-list” rating by CDP. ING’s stock is listed on Euronext Amsterdam and the New York Stock Exchange.

Responsibility index: 114