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ING

ING

Parent Company: ING Groep N.V.

Brand value: $8,729 Mil.

Headquarter city: Amsterdam

Industry: Banks

Year formed: 1881

ING is a Dutch banking group – the Netherlands’ largest – that has long been heralded for its agile embrace of technology. ING is present in over 40 countries and offers banking services to more than 37 million retail and wholesale banking customers worldwide. ING is a brand with a clear purpose: “Empowering people to stay a step ahead in life and in business.” ING has embraced digital disruption by focusing on user experience across all channels, including an early push toward online banking at home and abroad. Anchoring these changes is the brand’s orange lion logo, which underlines ING’s strong Dutch roots in the country’s postal savings system. ING employs more than 13,000 Dutch workers, and more than 3 million Dutch people use ING’s mobile app. The Netherlands is also the incubator for a new type of ING branch that’s modeled on a home, where people can get personal banking advice, have a coffee, and hold community meetings. ING focuses its sponsorships on two areas, sports & culture. Therefore, they sponsor for example: the Rijksmuseum, the Royal Dutch Football Federation, and the Royal Concertgebouw Orchestra. In the past year, ING introduced Apple Pay within the Netherlands so Dutch citizens can pay with their Apple devices. ING’s stock is listed on Euronext Amsterdam and the New York Stock Exchange.

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