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Instagram

Instagram

Company: Facebook Inc.

Brand Value: $8,732 Million

Headquarters: Menlo Park, CA

Category: Technology

Year formed: 2010

Owned by Facebook, Inc., Instagram is a social media platform that enables users to share photos and videos, and gives them filters and augmented reality tools to bring a personal touch to their content. It currently has over 700 million users and is highly popular among Internet users between aged 18-29, 59 percent of whom access it on a regular basis. Instagram is experiencing strong growth, thanks to new features, like the Stories option, which lets users make a series of posts that eventually disappear. In addition, the brand also benefits from celebrities, like Selena Gomez, who use it to communicate with their fans. Only 20 percent of Instagram users are currently from the United States, and it is quite popular in Russia, Brazil, Turkey, and the United Kingdom.

 

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