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Instagram

Instagram

Company: Facebook, Inc.

Brand Value: $28,876 Million

Headquarters: Menlo Park, CA

Year on Year Change: 98%

Category: Technology

Year formed: 2010

Owned by Facebook, Inc., Instagram is a social media platform that enables users to share photos, and videos, and gives them filters and augmented reality tools to bring a personal touch to their content. It currently has over a billion users and is highly popular in the 18-24 demographic. Instagram is experiencing strong growth, thanks to new features like Stories, which lets users make a series of posts that eventually disappear. A growing number of advertisers use the platform to reach users in full-screen, with luxury brands in particular seeing success with the platform. This year, Instagram sent shockwaves across the retail industry by announcing full commerce capabilities that users could access without leaving the site. It grew its brand value an astonishing 98 percent in 2019, giving it the fastest year-over-year growth ever of any brand in US Top 100.

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