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Intel

Intel

Company: Intel Corp

Brand Value: $22,790 Million

Headquarters: Santa Clara, CA

Category: Technology

Year formed: 1968

Promising to be “the computer inside,” Intel and its easily recognized sound mark have long been a familiar presence in American media. Using a so-called B2B2C business model, the brand sells semi-conductor technologies to the makers of consumer products, including Dell, Lenovo, and HP. In the marketplace, it typically creates an advantage through innovation and economies of scale that make it difficult for others to compete with it. With the proliferation of devices in the last decade, Intel has shifted its focus away from the PC market to tablets, smartphones, and other devices. Given that its products are largely invisible, Intel’s communications position the brand as an enabler of experiences in four key areas: sports, gaming, music, and entertainment. The company reported record revenues of $59.4 billion last year, while retaining its global lead in semiconductors with a 15% market share.

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