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Intel

Intel

Company: Intel Corp

Brand Value: $32,864 Million

Headquarters: Santa Clara, CA

Year on Year Change: 3%

Category: Technology

Year formed: 1968

Promising to be “the computer inside,” Intel and its easily-recognized sound mark have long been a familiar presence in American media. Using a B2B2C business model, the brand sells semiconductor technologies to the makers of consumer products, including Dell, Lenovo, and HP. In the marketplace, it typically creates an advantage through innovation and economies of scale that make it difficult for others to compete. With the proliferation of devices in the last decade, Intel has shifted its focus away from the PC market to tablets, smartphones, and other devices—though it is also seeing increased demand for its chips to power data centers for AI and IoT technology. In the advertising world, Intel gained notice for its “Agency Inside” strategy of building up a robust internal team to handle marketing, however it has scaled back that effort considerably in the last year.

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