We’ve stopped what we are doing and creating your personalized BrandZ™ report, which will appear in your inbox soon.

Intesa Sanpaolo

 

Intesa Sanpaolo

Company: Intesa Sanpaolo SpA

Brand value: US$2,210 million

Headquarter city: Turin

Category: Banking

Year formed: 2007

 

Intesa Sanpaolo is one of the largest retail banking networks in Italy, with 4,800 branches and 12.6 million customers. It was formed by the merger in 2007 of Banca Intesa and Sanpaolo IMI, which themselves were created by a series of mergers. The oldest part of the group is Cariplo SpA, which traces its roots to savings bank Cassa di Risparmio delle Provincie Lombarde, which was established in 1823. The Intesa Sanpaolo logo features a Roman aqueduct between the names of the two companies to represent solidity, progress, prosperity and a bridge between cultures and people. Intesa Sanpaolo uses TV, print, online ads and sponsorships to communicate openness and transparency, with a particular focus on the youth market. Since 2016, the focus has been the idea of sharing, with the tagline “Sharing ideas”. Its online advertising tends to be more light-hearted than the more traditional TV work. The brand sponsors the X Factor talent program, and was a major sponsor of the Expo2015 event. Banca Intesa has experienced growth in the international market, focused on Central and Eastern Europe, the Middle East and North Africa. The company is listed on the Milan Stock Exchange and is a component stock of the FTSE MIB and Euro Stoxx 50 indices.